Islamic Business Ethics in Strengthening Trust among Sharia-Based Entrepreneurs
DOI:
https://doi.org/10.62731/rgjeb.v2i1.16Keywords:
Islamic Business Ethics, Sharia-Based Entrepreneurship, Trust, Halal MSMEsAbstract
This study aims to explore how Islamic business ethics strengthens trust among sharia-based entrepreneurs. The research focuses on the moral practices, social interactions, and business experiences that shape trust between entrepreneurs, consumers, and business partners. This study uses a qualitative approach with a case study design in Yogyakarta City from September to November 2025. Data were collected through semi-structured interviews, non-participant observation, and documentation. The participants consisted of sharia-based entrepreneurs, consumers, business partners, and Islamic economic mentors selected through purposive and snowball sampling. Data were analyzed using reflexive thematic analysis. The findings show five main themes: honesty as the foundation of trust, amanah as moral consistency, transparency in transactions and contracts, fairness in service and pricing, and sharia reputation as social capital. These findings indicate that trust is not formed only through halal labels or Islamic symbols, but through consistent ethical behavior in daily business practices. The study contributes to Islamic business ethics literature by explaining trust as a transactional, relational, and moral process. Practically, the findings suggest that sharia-based entrepreneurs and halal MSME development institutions should strengthen ethical communication, fair service, contract clarity, and responsible complaint handling. Future studies may compare trust-building practices across halal business sectors or examine trust dynamics in digital sharia entrepreneurship.
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